Report 2026:
THE SOFT FRUIT MARKET IN AN INTERNATIONAL APPROACH
Download 32 pages of practical knowledge and inspirations. Benefit from the experience of 11 experts from 7 countries.
Discover the latest trends in agrotechnology
Read growers’ opinions on the past season
Explore how technology improves fruit weighing and packaging
Who is this report for?
This publication has been prepared with the people who create the soft fruit sector — growers, packing companies, and businesses trading fresh raspberries, strawberries, or blackberries. We are also part of this industry, which is why we created a report we ourselves would like to read: practical, fact-based, and interdisciplinary.
Why is it worth reading?
The report addresses issues that are key for companies operating in the soft fruit sector. Our authors take a close look at various topics, including new fruit varieties, tunnel cultivation, packing technologies, precision fertilization, and packagings. The international selection of experts gives readers a broader perspective on current trends and future development prospects of the soft fruit market.
What does the soft fruit market report consist of?
- 6 expert articles covering topics such as agrotechnology, new soft fruit varieties, packaging technologies, and new trends shaping the European raspberry and strawberry market,
- 2 interviews addressing topics related to packaging trends and tunnel cultivation, as well as 3 growers’ opinions on the past season.
Which guests did we invite to collaborate?
Jorge Duarte (Portugal); Cindy van Rijswick (The Netherlands); Agnieszka Orzeł (Poland); Matteo Molari (Italy); Marco Butera (Italy); Justyna Bąk (Poland); Neil Ashton (UK), Grzegorz Mironiuk (Poland), as well as growers: Lymouna Matysha (Morocco), Yami Fruits (Romania), Gospodarstwo Ogrodnicze Chenczke (Poland).
MILBOR PMC is a company founded by a family of fruit growers, specializing in the design and delivery of automated packing and sorting lines for blueberries and soft fruit.
Since 2013, we have successfully completed over 200 projects for leading producers and packing companies across Europe and Africa.
We build our success on three pillars: partnership, comprehensive customer support, and full attention to every project.
Learn more at www.milborpmc.com
